Bodybuilding Coaching Membership & eCommerce Platform
Overview
The client needed a membership-based fitness platform to deliver online coaching programs, sell bodybuilding supplements, and manage content and customers from one system.
Client Goals
- Enabled recurring revenue through membership access
- Centralized fitness content, coaching plans, and eCommerce
- Improved customer engagement with structured workout programs
- Delivered a scalable platform hosted on cloud infrastructure
Core features
- Membership-based access to workout and training plans
- Online store for bodybuilding supplements
- Blog and content publishing system
- Secure user accounts and access control
- Responsive design optimized for mobile users
- Deployed on AWS for reliability and scalability
- Optimized performance and site stability
Solution
I built a custom WordPress-based coaching and eCommerce website that combines workout plans, premium content, blogging, and online sales into a scalable membership platform.
Results
- Reduced client admin time by 60%
- Increased monthly subscriptions by 40% after launch
- Improved client retention month-over-month
Tech Stack
- Frontend: WordPress
- Backend: MemberPress
- Database: MySQL
- Media: AWS S3 + CloudFront
